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PEER has been extensively used by programmes seeking to design behaviour change communications. PEER produces the insights that are fundamental to the design of effective and evidence based communications:
- Drivers of behaviour and the wider socioeconomic and cultural context
- Trusted sources of information
- Interpersonal networks
- Preferred media channels
- Barriers to and opportunities for behaviour change
The PEER unit, together with PSI Research & Metrics, has developed tools for translating PEER results into an actionable synthesis that makes qualitative research accessible and rapidly available to designers and programmers.
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