In late 2008, Options UK undertook an assessment of the market dynamics in which Marie Stopes Iinternational operates in order to inform future business strategies. Options UK explored the business environment in which healthcare provision operates and how models of delivery are moving towards the use of integrated and collaborative ventures that may protect and enhance service delivery and reduce risk. This was a high level, deeply analytical business and management consultancy project, capitalising on the experience Options UK brings from working in sexual health across the country. The final outcome provided Marie Stopes International with information on relevant national drivers, competitor and partner analysis, and an in depth insight into the delivery of sexual health services in the modern business environment.