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The PEER Unit worked with
PSI in Rwanda both to gain a more in-depth understanding of rural sex-workers
and rural youth; and to use the approach to provide an evidence base for
designing awareness raising and interpersonal communications programmes for
rural youth and sex-workers. PEER provided key insights into risk behaviour and
obstacles to behaviour change among the target groups. The PEER Unit adapted the
tool for use in the local setting and using a capacity building approach,
conducted the research over two months. The work developed an evidence base from
which to design a communications strategy and creating brief. Recommendations
for strategy were developed through a participatory workshop involving Options
consultants, PSI research, communications and programme departments. The stories
and narratives generated by the PEER study have been used in the design of
national youth awareness programme which uses mixed media including: radio soap
operas, magazine stories, and peer education.
Read the report |
