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PEER is a specialism of
developed in collaboration with academics at Swansea University

Communications

PEER has been extensively used by programmes seeking to design behaviour change communications. PEER produces the insights that are fundamental to the design of effective and evidence based communications:

  • Drivers of behaviour and the wider socioeconomic and cultural context
  • Trusted sources of information
  • Interpersonal networks
  • Preferred media channels
  • Barriers to and opportunities for behaviour change
The PEER unit, together with PSI Research & Metrics, has developed tools for translating PEER results into an actionable synthesis that makes qualitative research accessible and rapidly available to designers and programmers.

PEER has been used extensively in the KfW/CIDA-funded Caribbean Social Marketing Programme for HIV and AIDS Prevention managed by Options. Click here to learn more about the programme.
 
 
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