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PEER is a specialism of
developed in collaboration with academics at Swansea University

Social Marketing

The PEER Unit provides social marketers with the data both to design and interpret behavioural surveillance tools effectively. It supports programmes to tailor campaigns and interventions directly to their target populations. PEER tackles questions in each of the key areas of social marketing:

  • How do people identify themselves?
  • What are current behaviours? What are feasible behavioural goals?
  • What are meaningful promises or benefits that could be associated with the social marketing objective?
  • What insights into the audience help social marketers to design effective campaigns?
  • What are competing behaviours or products?
The PEER unit offers technical support to clients in applying insights to the production of social marketing strategies.
 
PEER has been used extensively in the KfW/CIDA/PANCAP Caribbean Social Marketing Programme for HIV and AIDS Prevention managed by Options. Click here to learn more about the programme.
 
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